Elevator Pitch

Consumer Retail Video Series

BRAND

TriggerPoint

ROLE

Videography
Motion Graphics
Video Editing

DELIVERABLES

2 Sizzle Reels
Social Media Pre-roll

YEAR

2016
2017

OVERVIEW

In December of 2014, TriggerPoint became one of the larger brands under the Implus catalog which prompted senior leadership to request a simplified consumer education strategy in the form of sales training videos.

I helped create the content, wrote out a basic structure of the dialogue and directed contract copywriter and videographer/editor to produce a four-part sales and marketing support video.

01. CHALLENGES

To effectively sell TriggerPoint products, there are several topics that are likely to be discussed- from a customer’s existing understanding of self-myofascial release, possible injuries or pain points to then familiarizing them with our product line.

02. PROCESS

We interviewed sales staff and analyzed the commonalties within their sales process and developed a project board that visualized the categories of information. I scoured archival footage, used minimal stock resources and utilized a contract videographer for small pick up content.

03. OUTCOME

Four separate videos, the first two serving as a brand introduction and consumer friendly explanation of foam rolling with the third and forth introducing TriggerPoint’s product line and helpful ways to sell.

PART 1

Brand Story

TriggerPoint’s grassroots history has always been a powerful way to connect with consumers of any walk of life since each product began as a solution to very relatable movement challenges.

The first video was intended to share a brief yet engaging glimpse of what the brand stands for.

PART 2

Introduction to Self Care

The second video was designed to be a brief, yet informative explanation of how fascia effects movement which then gives context to the need for rolling out. The intention is to anticipate common questions for the customer before they have to ask.

PART 3

Product Line & Benefits

The third video served as a video catalog of our products which also helped our new sales staff understand how a customer could gauge which product type would best suit their need and which options they could expect to use in the future.

I drew from my previous experience

as a TriggerPoint Master Trainer

where I learned that empathizing with customers

is the most effective way of sharing

the life changing benefits of foam rolling.

PART 4

Retail Training Process

The final video provided our sales department with a simple, consistent and compelling process of selling the products. This approach was then distributed to all major retail partners as training tool for new staff.